Body Gems is a family business that was founded in 1994. The Collins family has been in the jewelry business since the mid 1970s. The vision of Body Gems came from Jack Collins who witnessed a line out the door of a local piercing studio in 1994. Jack noticed the type of metal they were using in everyone’s piercings and told his son Scott that they should make all of the basic styles in gold. Body Gems walked onto the scene and has been a staple ever since.